About the Sports Innovation Institute

The IU Indianapolis Sports Innovation Institute leverages the power of students and faculty from across the university to attack today’s sports-industry problems with innovative solutions. We are a collaborative hub that combines resources, disciplines, and expertise areas to deliver unique and innovative solutions. 

$83 billionSize of the North American sports market in 2023

$3.4 billion  Revenue of sports organizations in Indianapolis

David Pierce, Ph.D.

Institute Director

As the Sports Innovation Institute leader, David Pierce and his students collaborate on the business side of sports with the likes of the Indianapolis Colts, Indianapolis Indians, NCAA, Incrediplex, Grand Park, Beyond Monumental, and more. Pierce's work in sports fan experiences, marketing, and management, delivers evidence-based solutions to clients.

Connect with David Pierce, Ph.D.

Geoffre Sherman, Ph.D.

Project & Communications Manager

Serving as David Pierce's number two, Geoff Sherman's decade of industry experience includes professional teams and college athletics. He and his students work with the Indianapolis Colts and Indians as well as the Indiana Pacers and Fever, transforming the classroom and offering client solutions via industry-based consulting projects.

Connect with Geoffre Sherman, Ph.D.