Sports plays an important role in the fabric of life in central Indiana. After a recent poll of 500 sports fans in central Indiana, a distinct question arises: How do Indy sports fans consume sports news?
After an initial analysis found the general consumption habits of respondents, the Sports Innovation Institute drilled deeper into the data to find out what media Indy sports fans were using to follow their favorite local teams. Respondents were asked to choose the top two sources they use to receive information about Indianapolis sports.
Local television stations such as WTHR Channel 13, WRTV Channel 6, WISH Channel 8 as well as CBS4 and FOX59 were the primary way that 65 percent (326) of respondents received their sports news. A further analysis showed that Baby Boomers were four times more likely to watch local television stations than Millennials.
The Indianapolis Star and other print newspapers were a distant second with 30 percent (152) of respondents mentioning the sports pages as one of their ways of consuming their sports news. Boomers were eight times more likely to check the sports pages than Millennials, while promoters were twice as likely as detractors to read the paper for their sports news.
Other interesting results include those with bachelor’s degrees are twice as likely as those without a college degree to get their news from sports talk radio, while 37 percent of millennials get their news from their Facebook feed as opposed to just seven percent of Baby Boomers.
Do you see any similarities between these results and how you consume your sports news? Check out the infographic to see a more in-depth breakdown of the data.
